According to analysis from Portugal Fresh, based on data from the National Statistics Institute (INE), the quantity of products sold in foreign markets also increased, now totalling more than 837 million kilograms, representing an 8.9% increase compared to the first half of last year.

Where are they going?

"The European Union is the main destination for fruits, vegetables, and flowers produced in Portugal," noted Gonçalo Santos Andrade, president of Portugal Fresh, arguing that "Portugal is increasingly competitive" and "offers differentiated, food-safe, and high-quality products."

At the same time, imports of these products also increased by 9.5%, to 1.486 billion euros, 128 million euros more than in 2024, with the imported volume also growing, from 1.240 million kilograms to 1.380 million kilograms (+11.2%).

"We need ambition and a solid commitment to unlock the enormous potential of the agricultural sector and reduce the burden of imports," emphasised Gonçalo Santos Andrade.

To increase competitiveness in the sector, the executive argued that cooperation between farmers and the concentration of supply are strategic needs, as well as urgent investments in irrigated infrastructure and efficient water management.

Created in December 2010, Portugal Fresh – Association for the Promotion of Fruits, Vegetables, and Flowers of Portugal – has 112 members representing approximately 5,000 farmers.