Best known for its prestigious portfolio of Maisons, including Cartier, Van Cleef & Arpels, and Montblanc, the group’s move marks a significant step in its broader digital transformation strategy.

Lisbon, already a rising star in Europe’s tech scene, was selected as the ideal location for this new hub. With a growing reputation for innovation, a strong talent pool, and a favorable business environment, the Portuguese capital continues to attract major global players in technology and luxury alike. For Richemont, the city represents not only a gateway to top digital talent but also a strategic point for scaling its operations beyond Switzerland.

The new tech centre is expected to employ 400 professionals by 2028. These roles will span a wide range of digital disciplines, including software development, data science, artificial intelligence, and platform engineering. The hub will focus on developing and refining cutting-edge platforms and business applications, all aimed at enhancing the luxury customer experience.

More than a simple investment in infrastructure, the Lisbon tech hub is a clear indication of Richemont’s commitment to staying ahead in a rapidly changing digital landscape. As luxury consumers become more connected and digitally savvy, the Group’s focus on evolving its digital platforms and leveraging advanced data and AI capabilities becomes increasingly vital.

This centre will play a key role in the modernization of Richemont’s global operations, supporting its Maisons in providing seamless, data-driven, and personalized services across all channels. Whether it’s through more intuitive online experiences, smarter inventory management, or AI-powered customer engagement, the Lisbon hub will serve as a nucleus for innovation within the Group.

The move also reflects a broader trend in the luxury sector, where technology and tradition are merging to redefine how heritage brands interact with a new generation of customers. With Lisbon as its latest tech destination, Richemont is not only expanding its global footprint but also reinforcing its leadership in digital luxury.

As the hub begins its operations, it stands as a testament to Richemont’s long-term vision: blending timeless craftsmanship with forward-thinking technology to create the luxury experience of tomorrow.