From Storytelling to Strategy

Before co-founding Seed Real Estate, Sam spent years directing high-end campaigns for international brands. His strength? Telling powerful stories that made people feel something. So when he entered the real estate world, he brought that same mindset. To Sam, properties weren’t just listings—they were stories waiting to be told, investments waiting to grow.

“It’s not just about square meters or locations,” he says. “It’s about the value behind the property and the potential it holds.”

This approach turned every deal into more than a transaction—it became part of a bigger, long-term vision.

Seeing the Opportunity in Portugal

While many overlooked Portugal, Sam saw potential. Property values were rising, foreign interest was growing, and cities like Lisbon were becoming tech and business hubs. What seemed like a risk to others looked like a clear opportunity to him.

Portugal wasn’t just “up and coming”—it was ready. And Sam made sure Seed Real Estate was right at the heart of that shift.

Building Something Different

Seed Real Estate didn’t follow the traditional blueprint. It didn’t have legacy clients or big financial backers. What it had was a clear purpose and a bold vision. From the start, the company was built on three main ideas:

  • Seeing real estate as a long-term investment, not just a quick sale;
  • Marketing with heart, using storytelling to connect with international buyers;
  • Creating global connections, linking Portugal to key markets like the U.S., Middle East, and Europe.

This approach set Seed apart—and it worked. Fast.

Credits: Supplied Image; Author: Client;

International Recognition, Local Impact

By 2023, Seed Real Estate had earned serious attention. The company won major awards at the International Property Awards, standing alongside some of the top agencies in Europe.

But 2024 brought the biggest milestone yet: Sam Menda was named Best International Real Estate Agent.

This wasn’t just about Sam—it was a win for Portugal. Chosen by a panel of 100 global experts, the award marked a turning point. Portugal was officially on the map for global investors, and Sam’s work played a major role in making that happen.

Lessons from a Unique Path

Sam’s journey shows that great ideas often come from outside the box. Moving from advertising into real estate wasn’t just a career change—it was a mindset shift. And along the way, he’s built a set of beliefs that guide how he works:

  • Trust matters most. Real estate is about relationships, not just deals.
  • Plan the exit first. The best investors know where they’re headed before they buy.
  • Don’t wait for perfect timing. The best opportunities come when others hesitate.

Credits: Supplied Image; Author: Client;

What’s Next?

Now that Portugal has the world’s attention, Sam’s goal is simple: raise the bar, open new doors, and stay ahead of the curve.

“We’re not just reacting to trends—we’re shaping them,” he says. “And the people who act now are stepping into momentum that’s been building for years.”

With Portugal growing as a top destination for global investors, Sam Menda and Seed Real Estate are leading the way—proving that the next big thing isn’t far off. It’s already here. And they’re just getting started.