Digital transformation is no longer just a trend; it has become a strategic priority for Small and Medium Enterprises (SMEs) in Portugal. The study “Digitalization of Companies in Portugal”, conducted by GfK for Cegid, reveals that more than one-third of Portuguese SMEs now place Artificial Intelligence (AI) and automation at the top of their investment agenda, a clear sign that the country’s business fabric is determined to fast-track its digital journey.

The figures point to a growing momentum: 16% of the companies surveyed already use AI daily, and it emerges as one of the main investment priorities for 2025. Among the most valued solutions are intelligent agents, which provide advanced analytics, enhance performance forecasting, and strengthen decision-making capabilities.

Automation stands out even more strongly: 28% of SMEs identify it as their top priority for the coming years. The focus is straightforward and to simplify and automate repetitive tasks that currently consume around five hours per employee each day. Freeing up this time translates directly into gains in productivity, efficiency, and innovation capacity, allowing businesses to channel resources toward higher-value activities.

The study also reveals that SMEs are at different stages of digital maturity. Nearly half (49%) report being “midway through their digital transformation,” while only 19% consider themselves near completion or having already finished the process. This indicates that while progress is evident, there is still considerable room for growth and acceleration.

Another critical factor highlighted is the need for external support: 70% of SMEs acknowledge that they will not be able to complete their digital transformation alone. This reflects the importance of relying on specialized technology partners to provide not only innovative tools but also the technical knowledge and proximity needed to successfully navigate the complexities of digital change.

The growing focus on AI and automation reflects more than just alignment with global trends; it marks a fundamental shift in the mindset of Portuguese businesses. These technologies are increasingly seen as essential to ensuring competitiveness, agility, and resilience in a constantly evolving market.

Ultimately, the results of this study send a strong message: Portuguese SMEs are embracing digitalization as a cornerstone of their growth strategies. By striving to make their processes more efficient, boosting productivity, and responding with agility to market challenges, these companies are showcasing determination and vision. Their efforts reinforce not only their ability to thrive domestically but also their potential to compete on a broader international stage.

Disclaimer: This article has been written with the assistance of AI.