The campaign begins in its first phase digitally, on Andante's social media networks, with a particular focus on TikTok, and combines elements of young people's daily lives, such as music, games, humour, and lifestyle.

Alongside the digital focus, the campaign will be available on different public transport operators, namely CP, Metro do Porto, STCP, and the UNIR network.

In a statement, the company says that “despite the free nature of this service, we are aware that many young people and families are unaware of this benefit. Through this campaign, we want to associate mobility with freedom and discovery in a relaxed and approachable way. It is at this stage that the loyalty of these users begins, and it is through each new trip and experience that we attract future generations to more sustainable mobility.”