In a press release, Apolónia Supermarkets reveals that “during the fair, customers will be able to discover a carefully curated selection of around 600 wines and over 200 Deli products, including cheeses, cold cuts and other gourmet specialities, with discounts of up to 50 per cent.”

“This year’s event features a comprehensive range of wines, with a premium selection dedicated to the main Portuguese regions, including the Douro, Dão, Bairrada, Beira Interior, Lisbon, Tejo, Setúbal, Alentejo, Algarve, Vinho Verde, Port and sparkling wines; an international selection, notably from Spain, France (including the Champagne region), Italy, Germany, the United States of America, Canada, South Africa, Chile, Argentina, Australia, New Zealand and Champagne; and a non-alcoholic selection, featuring wines of various nationalities and types, such as red, white, rosé and sparkling,” the press release states.

An “area specially dedicated to delicatessen products” will also be created, taking on a more prominent role at the Fair. The selection brings together a wide variety of fresh, soft, semi-soft, mature, hard and blue cheeses, alongside hams and sausages, fine charcuterie, foie gras, cold cuts and mortadella, caviar, smoked and marinated products, amongst other carefully selected specialities. The range also stands out for its diversity of origins, bringing together products from Portuguese, French, Italian, Spanish, German, Swiss, British and American producers, among others, including various products with PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) certifications, which recognise their origin, authenticity and link to their respective regions.”

Over the remaining two weekends, visitors will be able to enjoy the following:

• 12 and 13 September – International wines, from different origins, regions, grape varieties and styles, with a focus on French wines and the diversity of international production;

• 19 and 20 September – Portuguese wines, showcasing the diversity, quality and richness of national production.

“Among the brands and producers taking part in the various tasting sessions will be Herdade da Malhadinha Nova, Beyra, Quinta do Noval, AdegaMãe, Reynolds, Adega do Monte Branco and Quinta do Passadouro, offering customers the opportunity to discover new wines, explore different wine-growing regions and experience a variety of styles and profiles,” reveals Apolónia Supermercados.

“The experience extends to the Delicatessen section, with tastings of carefully selected specialities such as Spicy Gouda, Parmigiano Reggiano, Serra da Estrela PDO cheese, Villani ham with truffle and 5J Sánchez ham, amongst other offerings that invite visitors to discover flavours and products from different origins. To find out about the different tasting sessions, please visit the link: https://www.apolonia.com/pt/degustacoes/”

“The 2026 Wine & Delicatessen Fair is one of the most important events for us and, this year, we aim precisely to enhance the entire consumer experience. The selection of over 600 wines and 200 delicatessen products, as well as our extensive programme of tastings, allows us to create a space for discovering new products, always with the guidance and expertise of our team,” says Rute Rodrigues, Marketing and Communications Director at Apolónia Supermarkets.

“Furthermore, during the event, customers will have the opportunity to take part in the Wine & Deli Fair Competition. When purchasing six or more bottles of wine, Port, sparkling wine or champagne, they will be eligible to win one of three prizes: a special bottle valued at around €1,300, an Apolónia hamper containing wines and delicatessen products worth €1,000, and a two-night stay with a wine-themed dinner at Herdade dos Grous. Entries will be made online via the web https://win.apolonia.com, with the relevant terms and conditions available on Apolónia’s platforms.”

“All information about the 2026 Wine & Delicatessen Fair is available on the brand’s website: https://www.apolonia.com/pt/”