In an analysis covering 308 municipalities, “111 territories were identified as opportunities for appreciation (36% of the total), while 64% were excluded because they showed signs of saturation or did not meet sustainable growth criteria.” The information sent to the press also states that “on average, these municipalities have values ​​43.7% below the national average, with an average price of €247,863, and in some cases, differences can reach up to 80% lower.”

Municipalities with the greatest potential

According to Imovirtual, among the municipalities with the greatest potential are “Góis (€85,000, +33.9%), Penedono (€90,000, +31.4%), Vouzela (€99,000, +32.0%) and Pinhel (€102,500, +32.3%), all with values ​​significantly below the national average and consistent price appreciation dynamics.”

The platform also highlights Tomar as a relevant case, “combining proximity to urban axes with significant growth, while territories such as Castelo Branco (€93,750, +25.0%) and Portalegre (€160,000, +28.0%) reinforce the role of district capitals in this movement.”

Prices below average

Imovirtual also reveals that “almost half of these municipalities (46.8%) have prices below €250,000, reinforcing the weight of the most accessible and still relatively unpressured segments, which helps to explain their potential for appreciation in the medium term.”

In general, these municipalities have markets that are still not very saturated and whose supply is almost exclusively composed of houses, with apartments, in most cases, being residual. This structure shows a market logic distinct from large urban centres and a growing appreciation of more spacious typologies, associated with quality of life and lower density.”

“What this data shows is that there is already a significant number of municipalities outside the major centres where prices remain below the national average, but with consistent signs of appreciation. By cross-referencing annual price growth, accessibility levels compared to the national average, and recent market stability, we were able to identify territories with real investment potential — where there is still room for appreciation without the typical pressure of more saturated markets,” says Sylvia Bozzo, Marketing Manager at Imovirtual.