These findings come from OnStrategy’s annual ranking of the 100 Most Valuable Portuguese Brands, which assesses more than 500 brands based on publicly available financial and brand data.

The study reveals that EDP’s brand value rose by 10.1 percent over the past year to €3.161 billion, followed by Galp Energia at €2.519 billion, representing a 16.2 percent increase, while Jerónimo Martins remains third after its value climbed 17.7 percent to €1.890 billion.

Brand value

The three companies held the same positions in last year’s ranking, although all saw their value increase substantially.

In 2025, EDP was valued at €2.870 billion, Galp at €2.168 billion and Jerónimo Martins at €1.606 billion.

As reported by OnStrategy, Portugal’s leading brands are benefiting from a wider recovery in brand value, with stabilising inflation, greater consumer confidence and improved business performance across several sectors contributing to the trend.

The banking and retail sectors were among those recording some of the highest increases, with Caixa Geral de Depósitos and Millennium bcp both registering their brand values rising by 25.4 percent, while insurer Fidelidade recorded a 24.1 percent increase.

In retail, Worten’s brand value grew by 27 percent, while Continente recorded a 22.8 percent surge.

The remainder of the top 10 is made up of Caixa Geral de Depósitos, Millennium bcp, Continente, Pingo Doce, MEO, EDP Renováveis and Banco BPI.

Methodology estimates

This ranking uses the international Royalty Relief methodology, aligned with ISO 20671 (brand strategy and strength) and ISO 10668 (financial brand valuation).

The methodology estimates the financial value a brand can generate in the future by combining its strength and performance with financial results, based exclusively on publicly available information.

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