The geography of this market is changing, meaning buyers are diversifying their investment destinations to locations that end up being favourable to Portugal.

The Residence Report, by Knight Frank, 2026/27 edition, in association with Quintela + Penalva, says that Lisbon has managed to position itself positively in terms of the luxury real estate market. However, its benchmark values ​​are still below those of the main markets in the world, with a clear price difference when compared to London or Paris, for example.

At a time when the ultra-wealthy are looking for other locations to increase their residential assets, Portugal gains a competitive advantage, especially in regions such as Lisbon, the Algarve, and Comporta.

More properties

The same report also states that the ultra-wealthy are increasing their number of residential properties, raising the average from 2.9 to 3.8 in less than 10 years. These same buyers acquire multiple residential properties in order to access more opportunities, networks, and talent.

This entire process benefits the Iberian Peninsula, as it increasingly attracts North American families seeking to invest in safer locations.

Differentiated market

Amenities are no longer the only thing that attracts buyers to the premium market. Other factors such as location, experience, and human connection, which cannot be replicated, are becoming increasingly important to buyers.

In Portugal, the country remains favoured for projects in unusual locations, with architecture and designs that differ from the norm, offering privacy and access to a range of other services.

The new reality shows international buyers' interest in lifestyle, with prices previously found only in large cities.

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