LEDEX Forum brings that conversation to Olhão for one full day of practical sessions aimed at people who run and manage businesses. The focus is straightforward: speakers share what they have done, what they learned, and a specific step attendees can take away.

The programme covers the decisions that often sit behind an AI project. Alan P. Hill will show how leaders can use the tools they already have to pressure-test an idea, uncover blind spots and think through a decision before time and money are committed. Fabrizio Scoglio turns the attention to operations, explaining why companies need clear procedures before AI can use their information well. He will share a tool that helps turn existing documents into properly structured procedures.

For businesses trying to stay visible, Ella Molony Cook will show how useful material already sitting in calls, meetings and voice notes can become a steady source of content. Vera Firman will explain how to give an AI tool the company context, brand voice and visual direction it needs to produce work that fits the business. Diana Moura will cover a different visibility question: how businesses can improve the chances of being mentioned when people ask AI search tools which company, hotel or product they should choose.

Two sessions look closely at how AI can support the way a company runs. Ignácio Correia will open up the systems behind a portfolio business, from marketing and client communication to finance and operations, and set out a four-step process for creating a first AI system around a real workflow. Reimar Kosack takes the discussion beyond faster output. He will show how leaders can give AI enough intent and context to challenge assumptions and act as a useful thinking partner.

These are different business problems, but they lead to the same question: what should change when you return to your desk? Attendees can use the day to identify one manual bottleneck, improve a decision process, create a clearer brief for their team, or begin building a better picture of how their company works.

That practical focus matters for leaders who want to move forward without handing every decision to a machine. The speakers will not offer one universal formula. They will show the methods behind their own work, including the limits and the preparation each approach needs. The value of the day is being able to compare those approaches, ask questions in person and choose a next step that fits your own company.

LEDEX Forum takes place on Thursday, Oct 15, 2026, at Real Marina Hotel & Spa in Olhão, Algarve. The event is held in English and is for business owners, CEOs, CMOs, CTOs and department managers from Portugal and across Europe. Readers of The Portugal News can use the code TPN10 for 10% off tickets at ledexforum.com.

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