Known as “texthip”, the movement has encouraged young people to join reading clubs, visit bookstores and collect literary merchandise.

Government figures show that reading participation among people in their twenties rose to 75.3% in 2025, while purchases of fiction, poetry and drama by younger generations increased by 13.6% in early 2026.

The trend gained momentum after South Korean author Han Kang won the Nobel Prize in Literature in 2024, with her books selling over one million copies within a week.

Seoul Metropolitan Library’s Hipdok Club attracted 10,000 registrations in just two hours, with approximately 82% coming from Generation Z.

Publishers have also reported growing demand for book-themed accessories, including bookmarks, covers and keychains.

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