Portugal has been attracting celebrities and billionaires seeking stability, privacy, and a high standard of living. Renowned artists like Madonna have acquired properties, such as her Quinta do Relógio in Sintra, valued at 7.5 million euros. In the heart of Lisbon, names like Scarlett Johansson and Michael Fassbender have invested in apartments in the Príncipe Real neighbourhood, according to real estate experts.

Monica Bellucci also owns a restored old residence in Largo do Contador-Mor, designed by renowned architects. Furthermore, personalities like John Malkovich have various investments in the real estate and entertainment sectors in Lisbon.

According to expert Thiago Cardoso, the movement is explained by a combination of strategic factors: "Portugal has become a haven for major investors and celebrities because it offers security, a pleasant climate, language skills, and, most importantly, legislation that encourages investment. While other countries experience instability, here they find predictability and a quality of life."

But the appeal extends beyond large cities. Exclusive regions like Comporta and Melides, with their preserved natural landscapes, sustainable architecture, and relaxed lifestyle, attract many investors. Around 40% of luxury real estate transactions in these areas are carried out by foreigners.

Cardoso explains that this interest is also linked to market dynamics: "In Portugal, there is a shortage of properties in the face of growing demand, which generates accelerated appreciation. This is the opposite of what happens in many markets, where inventory is high and prices are slower to appreciate."

Celebrity interest

Celebrity interest reinforces this attractiveness. Cristiano Ronaldo bought a €20 million mansion in Cascais, while Nicole Kidman invested in a property in the Parque das Nações neighbourhood. Actor George Clooney has a stake in the luxurious CostaTerra Golf & Ocean Club in Melides, and fashion designer Christian Louboutin has created a boutique hotel in the area.

This scenario is accompanied by strong appreciation: in 2025, home prices rose 15.8% in regions such as Lisbon, Porto, the Algarve, and Alentejo, far outpacing the increase observed in the rest of Europe. Furthermore, 81% of the resources invested in the Portuguese real estate sector came from abroad, approximately €3.5 billion of the total €13.2 billion in FDI.

For Thiago Cardoso, this is a direct reflection of the global situation: "Crises always generate great opportunities. While many see uncertainty, strategic investors are taking advantage of it to protect their assets. Portugal is now seen as a safe haven for those with a long-term vision."