The data is revealed in the Socio-Economic Impact Study, now available, drawn up by the consultancy Steward Redqueen.

The Socio-Economic Impact Study, carried out by Steward Redqueen, reveals that in 2024 the company generated €687 million in added value. Within the amount collected, €60 million was generated directly, while the remaining €627 million was generated from value chains, such as suppliers, distributors and customers.

According to the study, quoted by Executive Digest, consumers spent €837 million on Coca-Cola drinks, or 279 million litres, with every euro spent contributing €0.82 to the Portuguese economy.

"Our presence in Portugal for over 40 years demonstrates our commitment to the communities where we operate. Through the factory in Azeitão and six sales offices, Coca-Cola Europacific Partners Portugal (CCEP) leaves a very significant economic and social mark," explains Rui Serpa, VP & Country Director of CCEP Portugal, quoted by Executive Digest.

"We have taken on a central role in the Portuguese economy and society, leading a sector that is fundamental to the country. Our commitment is to create jobs, foster wealth and generate social value, promoting conscious consumption through a diversified portfolio of brands and drinks," says Ana Cláudia Ruiz, General Manager of Coca-Cola Portugal

Employment

Coca-Cola is one of the main contributors to employment in Portugal, having created around 12,700 direct and indirect jobs. Executive Digest states that 378 are direct, which means that for every job created, 33 indirect jobs are generated.

Having been present in Portugal for over 40 years, Coca-Cola contributes €144 million to the local economy in purchases from national suppliers. This study confirms the positive impact of the company's presence in Portugal, which is multiplied in various sectors and regions.

Proximity to the public

Coca-Cola's marketing is committed to adapting to the place where it is present. For example, more recently it has been possible to find bottles and cans of the drink with names that are popular with the Portuguese population, with the ‘Share a Coke’ campaign. Campaigns like this, according to Executive Digest, bring consumers emotionally closer to the brand.

Another initiative to be highlighted is the Coca-Cola Boat, where Transtejo Soflusa's ‘Antero de Quental’ was decorated with a message inspired by the very Portuguese Valentine's handkerchiefs. The boat was transformed into a floating bridge and became a visual and cultural landmark in the city of Lisbon.

Sustainability

Coca-Cola also defines itself as an engine of social and environmental growth, according to Executive Digest. The company, it explains, acts responsibly and together with local organisations to respond to certain needs.

The company has carried out inclusion and equity programmes such as ‘BORA Jovens’ and ‘BORA Mulheres’, in which more than 4,000 participants have benefited.

With regard to the environment, the brand tries to promote initiatives aimed at reducing its carbon footprint, as well as working to preserve natural resources, through programmes such as Pegada HORECA.

In the South, the brand has also been working in this direction, with the Plantar Água project, which, together with WWF Portugal, The Coca-Cola Foundation is running in Serra do Caldeirão, with the aim of ecologically restoring the site and sustainably managing the water.