Le Butter Shop allows customers to taste products before buying, with flavours ranging from traditional varieties to raspberry and chocolate. Owner Erwan Leo deliberately stocks lesser-known producers, giving smaller French butter makers greater visibility.

Credits: Unsplash; Author: Crazy Cake;

Customers can buy portions ranging from 10 grams to one kilogram, while unusual flavours include seaweed, wild garlic, vanilla and strawberry. Social media attention has attracted a steady flow of visitors since the boutique opened last month, with croissant and violet varieties also being developed. The strong interest has already prompted owner Erwan Leo to expand his team.