The plan prioritises improving tourism experiences, supporting local businesses and extending tourism benefits across the country. It also places greater emphasis on food tourism, digital innovation and attracting visitors throughout the whole year.

Credits: Unsplash; Author: Gabriel Ramos;

The strategy includes targets for employment and visitor spending while encouraging investment beyond Ireland’s traditional tourism hotspots. Officials say the approach will support tourism businesses, improve accessibility and promote regional destinations. The government also plans to strengthen Ireland’s reputation as a culinary destination and develop policies that balance economic growth with environmental sustainability.