The store officially opened at 10 am, in an inauguration that Nelso Ribeiro, Head of Sales for Primark Portugal and Spain, considers an important achievement for the brand and the region.

The store spans 1600 square metres, divided into sections for women's, men's, and children's fashion. It also includes accessories, footwear and household goods. In women's fashion, the ongoing collaboration with Spanish actress and influencer Paula Echevarría stands out and has already proven successful, even for those unfamiliar with the celebrity.

The new store has created 50 jobs and received 1500 applications, demonstrating the economic and social impact of its opening in Alegro Setúbal.